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The Importance of LED Light Panels for Visual Branding

Creative Team | June 8, 2017
In restaurant, hospitality, and retail businesses, image isn’t everything—but you won't get far by ignoring it! Visual branding, messaging, and merchandising are paramount. To be effective, each element must keep pace with technology. The modern edge-lit LED light panel is one advance that affects each of these important business elements: branding, messaging, and merchandising.
 

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How LED Light Panels Benefit Businesses

Visual branding is a strategy that maximizes the aesthetics of a brand. Though visual branding is a small design component  it produces the first impression and builds trust with your customers. LED panels are most commonly used for interior signage, graphics, retail POP displays, and backlit cabinet and lightbox fixtures (interior or exterior). They are also creatively used in a wide range of architectural accent, decor and detail lighting applications. Popularity is fairly even among both restaurant and retail businesses, with signage the leading application in both. 

Using a special acrylic with encapsulated microscopic particles, light from the LED panel is reflected outward and emits evenly across the panel face. This eliminates any visible lines or grid pattern, creating a consistent visual presence. Having a consistent presence in the market builds trust and is essential in order to differentiate your brand effectively amongst the competition. 

LED panels are adaptable and are available in a full range of color temperatures from Warm (3000K) to Cool (6500K), adjustable color temperatures, and even RGB options. New advances in drivers and dimming options suit these low-voltage lights for a tremendous variety of uses. Light panels can be made in custom shapes and sizes, and arranged to cover large areas such as walls, bars, tables and counters. 

Edge-lit Technology Offers a Clear Advantage for Lighting

The proof is all around us—poorly-lit fluorescent examples abound in the retail and commercial built environments. Unattractive and outdated signs and displays are all too common. These are often bulky in design to accommodate the form factor of the short-lifespan fluorescent tubes (that contain hazardous mercury) they rely upon. 

In the face of these inefficiencies and flaws, LED technology stands out as a smart option: minimal maintenance, low environmental impact, improved performance and consistent visual presence. Because the light source from an LED panel is even from edge to edge, the chances for hot spots and dark areas in menu boards, signs and graphics are eliminated. This improvement alone is often a deciding factor in favor of LED panels—because image matters so much in branding, merchandising and messaging. The smooth, even light of an LED panel is a obvious visual advantage. 

 

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Topics: Design

Creative Team
Creative Team on June 8, 2017

We are designers, artists, researchers, and marketing professionals. We collaborate with Imagination International Inc. (iii), to enhance the creative lives of our community through learning experiences, art supplies, and more.